The Hong Kong Tourism Board (HKTB) successfully concluded its first GCC 2024 Travel Mission to the Gulf Cooperation Council (GCC), engaging the travel partners from the United Arab Emirates (UAE) and Kingdom of Saudi Arabia (KSA). This event took place from October 7 to 9, 2024 in Riyadh and Dubai. This year’s mission showcased Hong Kong’s growing appeal among travellers from the GCC, with the city welcoming 19,273 visitors between January and August 2024 - a remarkable 124 per cent increase compared to the previous year. The visitor numbers for the first half of 2024 alone nearly matched the total number of arrivals from the GCC in 2023.