Baheej Tourism Development Company, a joint venture between ASFAR, the Saudi tourism investment company owned by PIF, and the Tamimi-AWN Alliance, has announced the development of the waterfront area of the Royal Commission at Yanbu. Their first project in Yanbu will cover an area of 32,000 square metres and features three iconic leisure assets including a beach escape, a tourist activation centre, and a lifestyle hotel. Additionally, the project will feature a fourth component to be announced at a later stage.