Nikki Beach to open pop-up beach club in Baku

Nikki Beach Hospitality Group, a global luxury lifestyle hospitality company, will open a new pop-up beach club in Baku, Azerbaijan in early July.

Nikki Beach Hospitality Group, a global luxury lifestyle hospitality company, will open a new pop-up beach club in Baku, Azerbaijan in early July.
The pop-up will be located along the coast of the Caspian Sea, where the brand’s permanent resort and beach club will open in 2025 as a part of the expansive Sea Breeze seaside resort and a residential complex owned by Emin Agalarov. The summer attraction will operate until mid-September, aligning with the Azerbaijan Grand Prix.
Situated just 20 minutes from downtown Baku and 15 minutes from the airport, the pop-up will feature the area's first Nikki Beach presence, setting the stage for the brand’s comprehensive offerings in Baku. 
Summer programming will include the brand's famed Amazing Sundays, a signature White Party in July to kick off the summer season, live music on weekends, and special events throughout Dream Fest and the Azerbaijan Grand Prix. The beach club itself will feature a restaurant with indoor and outdoor seating, a wine cellar, a pool surrounded by daybeds, and lounge areas complemented by an outdoor bar.
Lucia Penrod, Co-Founder, Owner & Chief Executive Officer of Nikki Beach Hospitality Group, said: "We are delighted to bring the Nikki Beach concept to the vibrant city of Baku. This pop-up beach club not only introduces our unique lifestyle to a new audience but also sets the foundation for our future full-service resort within the innovative Sea Breeze community."
Emin Agalarov, Owner of Sea Breeze, shared: "The forthcoming launch of Nikki Beach Resort & Spa Baku, a globally acclaimed brand, marks a significant achievement for us. This eagerly anticipated opening is set to transform the resort lifestyle not only in Sea Breeze but across the entire Caspian coast. We’re elevating tourism development in Azerbaijan to new heights and are fully prepared and committed to meeting our partners' expectations. With ambitious development plans on the horizon, our guests and residents can look forward to a host of exciting experiences. We're thrilled to begin this journey with the launch of the beach club pop-up in July."
This activation is designed to deliver a vibrant and immersive experience, offering both locals and international guests an exclusive first glimpse into the distinctive Nikki Beach lifestyle, establishing Nikki Beach as the ultimate destination for seaside indulgence and global events in Baku.
The forthcoming resort will offer six overwater bungalows, 49 beach villas with private pools, and approximately 90 rooms and suites. The villas will be available for both vacation stays and residences. 
Adding to the luxury and allure of the resort will be three signature restaurants: Café Nikki, Escape, and Soul Lounge. Guests will also enjoy two large swimming pools, Nikki Spa, Tone Gym, and a lifestyle boutique enhancing the experience of seaside luxury and relaxation.
Reservations for the beach club pop-up will open in mid-June.  – TradeArabia News Service