WELL travellers need well places and destinations.
Reset Tourism Sustainably live from the UK looked to the Gulf for inspiration. As the world, certainly as the UK begins to open, we are, I would suggest, at a ‘Tourism Tipping Point’.
Globally our customers will increasingly demand we all change our behaviours; our choices of where we travel, to protect ourselves. To protect better, nature.
Destinations that proactively embrace the position and build into Policy will attract a higher global share of what TLC is calling: World Virtuous Travelers.
These clients are conscious, ethical and are prepared to pay price premiums to support destinations natural survival.
We have the economic data to prove this.
With single-use plastics as a universal key issue, we ask the GCC governments to review their policy positions and look from the land to protect ocean life
They are demanding sustainably led destination and resort policies which we have shown translate into higher spending clients, who are attracted to and staying in virtuous destinations.
Our teams experiences are a wide range of sustainable development issues and how others have come to the conclusion that: Holistic Human Wellbeing, meaning physically, mentally, emotionally and spiritually is the pathway feeling "perfectly well" and when that happens one is less likely to do harm to other and to Nature.
And that is a true sustainable development destination.
Tourism is the pathway to bring the world together as has been the case with migration since the beginning of human history.
In the GCC, globally we have a powerful opportunity to make positive sustainable changes in our tourism world, as we transition to a new reality.
A survey from the World Economic Forum 2020, across 28 countries and 21,000 respondents overwhelmingly reported that they want a more equitable and sustainable world.
Sustainably-led wellness and well-being audiences with specific messages hold a major opportunity.
We would strongly recommend industry embrace this: governments to support its promotion.
With single-use plastics as a universal key issue, we ask the GCC governments to review their policy positions and look from the land to protect ocean life.
* The writer is Founder, TLC, a consultancy with offices in the Gulf region, Africa, Europe and Asia, representing world-class destinations, sustainable development, luxury tourism, and health & wellness since 2002.
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