Emaar unveils the all-new Address Boulevard

Address Boulevard by Emaar Hospitality

ADDRESS Hotels + Resorts has unveiled its new city lifestyle resort, Address Boulevard.

Address Boulevard has 196 spacious rooms including 116 spacious deluxe rooms, 44 deluxe club rooms, 28 one-bedroom suites, seven two-bedroom suites and a luxurious presidential suite offering spectacular views of The Dubai Fountain and Burj Khalifa. In addition, there are 532 serviced apartments including duplexes and two penthouses, with short-term guests at the residences also guaranteed access to the hotel’s facilities. 

Chris Newman, chief operating officer of Emaar Hospitality Group, said: “Address Boulevard is another statement on the ambition of Emaar Hospitality Group to set new industry standards. A celebration of the hospitality excellence that we have brought to Dubai, it is uniquely positioned as a city lifestyle resort, which integrates all the romantic charm of a resort with the convenience, amenities and appeal of a city hotel. Address Boulevard is exceptional in all its facets – from the architecture to the interiors, the unobstructed views of iconic attractions, and our uncompromising approach to superior guest service.”

With its inspiring art-deco architecture, design and décor, Address Boulevard offers a unique experience for guests and builds on the strong credentials of Address Hotels + Resorts in managing mixed-use luxury hotels and serviced residences.

Appealing to leisure and business travellers, Address Boulevard enjoys an exclusive city location that is perfect for overseas visitors who yearn to be near retail and leisure attractions. It is close to Dubai Opera, Reel Cinemas at The Dubai Mall, Dubai Aquarium & Underwater Zoo, SEGA Republic, the largest of its kind indoor theme park in the region, and KidZania, a dedicated children’s city. 

One of the distinguishing features of the property is the incredible art installations that define the hotel’s interiors. A total of 48 artists and 251 pieces of art have contributed to delivering a remarkable set of works for visitors to enjoy. A specialist art consultancy commissioned a number of internationally-acclaimed, established and emerging artists to produce and install a wide-range of outstanding art pieces including aesthetically-mesmerising ceramic shapes, fascinating 3D maps of Dubai, a large sculpture titled ‘wings’, intriguing acrylic on mylar, silver leaf craft methods and a 46-piece bespoke collection of chandeliers inspired by diamonds and pearls and themed The Spirit of Timeless Luxury giving the venue the status of an art exhibition in a public space.

Among the differentiating features of Address Boulevard are the rich lifestyle amenities – especially in promoting wellness. The Spa at Address, set on a dedicated floor over an area of 700 sq m, provides guests with luxurious therapies and skin care treatments. Guests can also revel in a spa pool, 10 dedicated single treatment rooms, one couple’s treatment suite and a private vitality pool. Other amenities include relaxation lounges, treatments and detoxifying packages and a modern fitness centre with multifunctional exercise facilities, along with locker rooms for men and women. There are three outdoor swimming pools including a family pool with slides, waterfall and children’s splash pad as well as an adult pool designed for visitors to the spa.

Adding to the convenience of families, the hotel has a Qix kids club, which is an exclusively designed centre that provides a holistic nurturing experience for children aged 3 to 12. Activities range from arts and crafts, games, storytelling, yoga and dynamic exercises. The outlets are operated by a team of youth experts who specialise in educational and participative engagement.

Address Hotels + Resorts has also marked its entry into international markets through three hotels and four serviced residences in Turkey, Bahrain and Egypt.