FAMILIES and the youth were the targets of the Dallal fi Almania 2013 road show that was concluded recently.
The “Dallal fi Almania” (“Feel Good in Germany”) 2013 road show, organised by the German National Tourist Office (GNTO), the local affiliate of the German National Tourist Board (GNTB) in Dubai in partnership with Lufthansa German Airlines, stopped over at Kuwait City, Doha, Abu Dhabi and ended in Dubai.
“Figures for travellers from the Arab Gulf States are increasing at a faster rate than ever. The GCC countries continue to represent one of the top 20 source markets in the German tourism industry” said Antje Roeding-Boudier, director of the Marketing & Sales Office of the German National Tourist Office (GNTO) in the Gulf region.
According to figures from the Federal Statistical Office, overnight stays by travellers from the GCC totalled 1,216,490 in the first 11 months of 2012. This equates to an increase of 27.7 per cent compared with the same period the previous year.
Moreover, visitors from this region are particularly high spenders. According to IPK International’s World Travel Monitor, their average spending on a trip to Germany was €3,850 ($5,055) in 2011. By comparison, the average for visitors from Europe was €511 ($671).
“Given the family-oriented demand characterising this important region, the GNTO and its partners aimed at providing with this year’s workshop theme a more detailed view on the multitude of offers that make Germany the ideal holiday destination for Arab families and young travellers,” Roeding-Boudier said. Visitors of all ages will love going to theme parks, water parks, castles, museums and fun pools, getting close to nature in the national parks, and engaging in active pursuits such as cycling, swimming and walking; moreover, young people will find that travelling to Germany is simple, safe and affordable, and there are lots of special offers. Getting around is quick and easy thanks to the excellent roads and the superb infrastructure for coach and train travel,” she explained.
In total, 21 partners representing accommodation, attractions, tourism, transportation and healthcare services sectors in Germany, participated for the show. Guests from the Arab travel industry and media also took part.