HONG KONG Disneyland Resort has now opened the Toy Story Land, a brand new themed area exclusive to Hong Kong within Asia. Inspired by the global blockbuster Toy Story trilogy, the new themed area contains imaginative, storytelling attractions that can be enjoyed by guests from Hong Kong and around the world.
“We mark the beginning of another new and exciting chapter at Hong Kong Disneyland Resort with the opening of Toy Story Land, the first of three new themed areas of our expansion project,” said Bill Ernest, president and managing director, Asia Walt Disney Parks and Resorts. “For the first time ever, Hong Kong Disneyland Guests can experience the feeling of being shrunk to the size of a toy when they enter Andy’s backyard to play with their favourite Toy Story friends.”
Subsequent to the opening of Toy Story Land, the second themed area of the expansion project, Grizzly Gulch, will be completed and opened to public in the summer of 2012, followed by the third themed area, Mystic Point, in 2013. The whole expansion project will increase the Park’s physical footprint by 23 per cent and bring overall number of park attractions, entertainment facilities and shows to more than 100.
“The completion of this multi-phase expansion project will not only increase the Park’s physical footprint, it also demonstrates The Walt Disney Company’s commitment to the people of Hong Kong and the continued growth of Hong Kong Disneyland Resort. This enhances Hong Kong’s overall competitiveness as Asia’s top tourist destination,” added Ernest.
“We are so proud and thrilled to be a part of this moment,” said Terruce Wang, vice president, sales and distribution marketing, Hong Kong Disneyland Resort. He further explained that the company also collected views from its trade partners in a survey conducted during the two-day Toy Story Land Travel Trade Preview to ascertain professional opinion to the new products.
“Some important data came out of the survey,” Wang said. “We found that 95 per cent of agents polled believed that their clients would enjoy the new Toy Story Land, and 93 per cent felt their clients would choose a trip to Hong Kong because of the new themed area.”
Wang noted that the opening of Toy Story Land creates numerous opportunities for the trade.
“With an enhanced variety of entertainment offerings, Hong Kong Disneyland will be more appealing to the young adult segment of Guests, while also lengthening Guests’ stays,” he said. “This creates a win-win situation for both the Resort and our valued trade partners.”
New products and strategic trade promotions enable endless possibilities.
Toy Story Land provides unique fun for Guests of all ages and cultures, creating numerous new opportunities for the Park and trade partners. New products have been created to cater the need of Guests, such as a two-day ticket which aims to offer a more flexible playtime for guests. Whether it is a guests first time or a repeat visit, trade partners will find many more two-day themed products to sell, allowing guests to double up on their magical experiences.
Hong Kong Disneyland has also undertaken strategic partnerships with airline partners to capture more business opportunities.