ITB China boasts remarkable attendance


The fourth ITB China marked its grand live-return concluding its 2023 edition with impressive achievements in business meetings and Chinese and international dialogues. The event saw the active participation of around 10,000 attendees in total, with more than 700 top-level Buyers, and 360 exhibitors representing nearly 60 countries, fostering a dynamic exchange of expertise and cultivating invaluable connections. This reinforces China’s resurgence in outbound travel and solidifies ITB China’s position as the premier B2B travel trade show in China. The next ITB  China 2024 is scheduled for May 27 to 29 in the Shanghai World Expo Exhibition & Convention Center.

According to recent insights from this year’s ITB China, the increasing eagerness for outbound travel indicates a positive trend and both a promising return and outlook for the industry in the upcoming year.

The official kick-off, marked by the Grand Opening Dinner and the CEO Seminar, set the tone for this year’s high-profile event.

The Grand Opening Dinner, attended by 450 distinguished guests, set the mood for the notable event profile on the eve of the trade show. Eminent speakers like David Ruetz, Senior Vice President at Messe Berlin, ShiJun Liu, Secretary General of World Tourism Alliance (WTA); and Alhasan Aldabbagh, President - APAC Markets, Saudi Tourism Authority, enriched the event with their invaluable insights.

The CEO Seminar, one of many highlights of ITB China this year, saw nearly 20 senior executives from China’s leading outbound and inbound travel companies delve into a thought-provoking discussion on “The Impact of Global Relations and the Economic Situation on China’s Inbound and Outbound Tourism Market”. This robust dialogue provided strategic insights crucial to shaping the future of travel.

Some 360 exhibitors and 700 high profile buyers engaged in a series of fruitful and productive 17,358 meetings, fostering partnerships and collaborations.

The ITB China App’s online networking function will remain active until October 31, enabling participants to expand connections and explore business opportunities through e-business card exchanges and online instant messaging with potential partners. Those who may have missed sessions can also review the content online on the ITB China Platform.