Cvent launches new solution at Vegas CONNECT
Cvent, an industry-leading meetings, events and hospitality technology provider, unveiled its new Cvent Events+ solution at Cvent CONNECT in Las Vegas.
As an innovative component of Cvent’s leading event marketing and management platform, Events+ enables year-round engagement with event audiences and empowers users to capitalise on the power of video to facilitate a more effective event marketing strategy.
“Many of today’s event organisers and marketers are hosting more events – across more formats – than ever before, which can make it challenging to capitalise on all the incredible content and leverage it to increase brand awareness and drive attendees to their upcoming events,” said Cvent Chief Marketing Officer, Patrick Smith.
“Events+ acts as a digital extension of an organisation’s event programme where attendees will go to binge on curated ‘best of’ on-demand event video content and easily find and register for upcoming events. We’re excited to unveil this new solution to help organisations engage with their audiences year-round, while giving event marketers and planners more opportunities to extend the life of their events and maximise attendance for their event and webinar programmes.”
Events+ is built to leverage existing event content in a fully branded, on-demand video library, enabling event organisers to better engage audiences and generate interest for future events.
It addresses many of the top event planner and marketer pain points by increasing awareness for upcoming events and webinars; driving attendee engagement in between marquee experiences; enhancing use of event video content and session recordings post-event and mitigating complex, costly, or ineffective online video hosting platforms.