Tencent Cloud signs MoU with Seoul

Tencent Cloud announced the signing of a Memorandum of Understanding (MoU) with the Seoul Metropolitan Government's Tourism and Sports Bureau, aiming to revitalise Seoul’s inbound tourism in the post-pandemic era and build a smart tourism ecosystem. The MoU marks Tencent Cloud’s second Korean tourism revitalization project following its cooperation with Incheon Tourism Organization for smart tourism solutions last month.

Both parties plan to create a Seoul travel app for Chinese tourists as well as a smart tourism solution through Tencent Cloud’s artificial intelligence (AI) technologies in Weixin Mini Program. The Seoul Metropolitan Government's Tourism and Sports Bureau promotes the digitalization of its tourism services via Tencent Cloud to strengthen the competitiveness of Seoul tourism and enhance its service quality. Through customized Seoul tourism information and services for Chinese tourists using Tencent Cloud’s high-performance cloud computing and AI technology, the Tourism and Sports Bureau aims to increase the influx of Chinese visitors to Korea, helping to regain vitality after the spread of Covid-19 and making Seoul a global tourist city.

The one-stop Seoul city travel app for Chinese tourists, links the city’s online and offline public and private tourism services. With customized travel products and services, the app is set to provide a variety of information from hotel reservations in Seoul to car rentals, tourist maps and GPS, online shopping, tourist ticket purchases, visa issuance and tax refunds. Restaurants and attractions in Seoul can also be found using the real-time AI recommendation function, making travel much more personalized and convenient by scanning the Weixin QR code after purchasing an online ticket and entering tourist attractions without the wait.

The MoU with the Seoul Metropolitan Government’s Tourism and Sports Bureau adds to Tencent Cloud’s growing list of tourism-related initiatives, including its work with Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), South African Tourism, Tourism New Zealand and YESMILANO, all aimed at bolstering efforts to further reach and cater to Chinese inbound visitors.