16 winners at International Travel & Tourism Awards

Sixteen winners of the second International Travel & Tourism Awards, presented by WTM London, were revealed last night (November 5) at a glittering awards ceremony in London.

 

The award winners were honoured in front of an audience of almost 500 senior industry professionals at the brand new venue Magazine London, overlooking Canary Wharf.

 

Judged by an independent panel of experts from around the world, the 16 awards showcase the best in class of the global travel and tourism industry.

 

Supported by UNWTO and WTTC, more than 90 entries were shortlisted, which was almost 20% more, compared to 2018.

 

The winners are:

 

Best National Tourism Board: Gold: #GetNZontheMap by Tourism New Zealand - #GetNZontheMap was a courageous campaign that made people all over the world put New Zealand on their bucket list map.

Silver: Revitalising Tobago Tourism by Gravity Global; Highly Commended: Feel Slovenia, Experience Croatia by Slovenian Tourist Board and Croatian National Tourist Board

 

Most Innovative Use of Technology within a Destination: Gold: Mare the Witch – Get to know Svetvincenat by Delta Reality & Tumpic Prenc - The project presents a global innovation that will serve as a prime example for the use of modern technologies for tourism purposes and showcases how the future of tourist sight seeing will look like.

Silver: Legends of Catalonia, the land of Barcelona by Catalan Tourist Board

 

Best Tourism Marketing Agency: Gold: Recovery for ReDiscovery – Resilience for Dominica by Brighter Group, a Finn Partners Company -After Hurricane Maria subsided and with over 90% of the island’s resources being destroyed, Brighter took immediate action and launched the Recovery for ReDiscovery – Resilience for Dominica campaign to include fundraising, relief support, diaspora engagement, trade engagement and advertising in order to support the nation in crisis and generate visitors.

Silver: Connecting Communities & Transforming Perceptions by AM+A Marketing & Media Relations; Highly Commended: iClick Interactive x Palazzo Versace Hotel: Expanding Brand Presence in Digital China by iClick Interactive Asia Limited; Highly Commended: The Postal Museum Tourism Marketing Campaign Jan 2018 – Dec 2018 by made Tourism Marketing; Highly Commended: 1841, A Creative Agency for Planet Earth by Thomas Cook Group

 

Best Destination Campaign – City: Gold: Vilnius – The G-Spot of Europe by Go Vilnius - Vilnius, the capital city of Lithuania, wanted to attract more attention among millennials in Western Europe and around the world, to invite them to experience all the pleasures the city has to offer.

Silver: Visit Dallas & Fort Worth – Activating Americanophiles by MDSG; Highly Commended: Christmas Tree Wonderland by Bournemouth Coastal BID

 

Best Destination Campaign – Country: Gold: #CoverTheProgress by Ketchum and Discover Puerto Rico - In September 2017, Hurricane Maria destroyed Puerto Rico. One year later, the island braced for another crisis: 90% of anniversary coverage for disasters is negative. To counteract this, Ketchum challenged media to #CoverTheProgress instead. 

Silver: Wales Reimagined: Reviving Post Industrial Landscapes with Adventure Tourism for Visit Wales by Smörgåsbord, Weber Shandwick and iCrossing; 

Highly Commended: Revitalising Tobago Tourism by Gravity Global.

 

Best Destination Campaign – Region (Sponsored by Discovery): Gold: US Civil Rights Trail by Luckie and the Alabama Tourism Department - The US Civil Rights Trail was created by the Alabama Tourism Department to motivate people to learn more, see more and experience more about the American Civil Rights Movement 

Silver: Not Winter Games by BBDO España/DEC BBDO on behalf of Canary Islands Tourism; Highly Commended: Legends of Catalonia, the land of Barcelona by Catalan Tourist Board

 

Best PR Campaign: Gold: We’ve Come a Long Way by Jago and Tourism NI - A highly integrated public relations campaign for Tourism Northern Ireland, capitalising on surprising research that identified that over 50% of consumers in the Republic of Ireland had never visited.

Silver: #CoverTheProgress by Ketchum and Discover Puerto Rico

 

Best Digital Campaign in Tourism: Gold: Discover Your South Africa by Ginger Juice for South African Tourism - South Africa is nothing if not diverse. But as a traveller, this can make it difficult to choose the perfect trip. South African Tourism (SAT) tasked Ginger Juice to create an engaging digital campaign, to inspire people to travel to South Africa and venture off the beaten track to discover some of the country’s lesser-known hidden gems.

Silver: Wanderers – Powered by G Adventures by G Adventures; Silver: Tourism and Events Queensland – #GoForGold with the Queensland Games by MDSG; Highly Commended: #keyframe19: Plenty of influencers – and no ads, please by Hamburg Marketing GmbH; Highly Commended: TBC Asia 2018 by Cinnamon Hotel Management Ltd

 

Best Digital Influencer Campaign: Gold: #LoveAntiguaBarbuda 2018 by Brighter Group, a Finn Partners Company - Through innovative and creative tactics of hosting the first-of-its-kind influencer conference for 40 top global influencers, the Antigua & Barbuda Tourism Authority successfully generated over 4,500 pieces of social media using the #LoveAntiguaBarbuda with a reach of over 3 million to key target audiences.

Silver: Abu Dhabi Destination Campaign by Department of Culture and Tourism – Abu Dhabi

 

Best in Wellness: Gold: Santani Resort and Spa – Best in the World by Santani Resort and Spa. Located in the misty mountains, Santani Resort and Spa is Sri Lanka’s first purpose built luxury wellness resort. Since its opening in September 2016 Santani has been celebrated for its one-of-a-kind setting, architecture, cuisine, service and world-class Ayurveda-focussed spa treatments.

Silver: Navarino Challenge by Active Media & Costa Navarino

 

Best in Responsible Tourism (Sponsored by The Red Sea Development Company): Silver: Turizem Bohinj – Creating & Marketing a Sustainable Destination Model by AM+A & Mindbrand - Over the past decade, Bohinj Tourism has set a global benchmark for sustainable tourism initiatives that has been reproduced internationally.

 

Best in Adventure (Sponsored by History): Gold: Women’s Expeditions by Intrepid Travel - Intrepid Travel, the world’s largest adventure travel company, launched a new range of Women’s Expeditions in the Middle East which became one of the company’s fastest-selling product ranges in its 30-year history. 

Silver: Guyana as a Leading Sustainable Adventure Destination by LOTUS; Highly Commended: Getting off the beaten track in Northern Thailand… by The Tuk Tuk Club

 

Best Food Destination: Gold: Discover Hong Kong’s Food Scene Like a Local by Hong Kong Tourism Board - An integrated PR and marketing initiative to showcase Hong Kong as one of the culinary capitals of the world, from fine dining to street food and local eateries.

Silver: The ultimate dining experience by Patronat de Turisme Girona – Costa Brava; Highly Commended: Green Supply Chains by Ljubljana Tourism

 

Best in Luxury: Gold: The Art of Celebration by CNBC Catalyst - The Art of Celebration sought to, and achieved, the lofty ambition of positioning Raffles as the number 1 hotel brand associated with luxury.

Silver: Carpe Diem Exclusive Boutique Resort Santorini by NEEDaFIXER

 

Best Attraction: Gold: Spike Island by Spike Island Development Company - Spike Island Cork has sensitively redeveloped and reopened the ‘Irish Alcatraz’, a 104 acre island with 1300 years of rich Irish history.

Silver: Sengan-en, Shoko Shuseikan Museum, and Satsuma Kiriko Glassworks Renovation Project by Shimadzu Ltd; Highly Commended: The Making of Harry Potter by Warner Bros. Studio Tour London

 

Outstanding Contribution to the Industry as voted for by WTM London Media Partners: Iberostar Group nominated by Hosteltur, Spain - The Wave of Change campaign, implemented across their entire value chain, has become one of the core values of the brand identity. It works through three areas – the elimination of single-use plastics, the responsible consumption of seafood and the improvement of coastal health.

 

Nicole Smart, ITTAs organiser commented: “The ITTAs awards ceremony was a celebration of the best in class for the travel and hospitality industry. It was a great night.

 

“And I look forward to seeing more creativity and outside-the-box thinking for 2020.” - TradeArabia News Service