Dubai's Emaar launches new holiday homes concept

Dubai-based property developer Emaar has launched a new business venture -Ease by Emaar- that provides global travellers stays in homes handpicked by the developer within its integrated communities.
The short-term rental concept is being first rolled out in Dubai with South Beach, a premium residential beachfront development in Emaar Beachfront, becoming the first residential development to be listed on Ease by Emaar.
For guests, Ease by Emaar opens a new avenue for visitors to experience a premium lifestyle located in some of the most sought-after destinations in the city. Guests will be provided with unrivalled hospitality such as hotel-grade housekeeping and amenities, and a digital mobile concierge, ensuring they get all the information needed to experience the city, anytime, anywhere. Other amenities offered to guests include unlimited wi-fi, a welcome pack, and on-demand Google Smart Home devices such as Chromecasts for streaming entertainment channels and others.
Guests can also get an ‘Ease Pass,’ which provides unbelievable offers and deals to the city’s major attractions. This includes U by Emaar special upgrades, discounts on Emaar hospitality restaurants, and deals to Emaar entertainment attractions such as At The Top, Burj Khalifa, Reel Cinemas and others.
For investors, the innovative technological infrastructure offers the opportunity to fill the market gap for short-term rentals and helps them capitalise on an emerging business model, helping them earn substantial returns. Emaar-owned Ease provides an end-to-end property management service, including property setup, reservations management, guest hosting, housekeeping, maintenance, government licensing, and distribution of the listing across Airbnb, Booking.com, Expedia, Agoda, and over 50 other channels. - TradeArabia News Service