China's tourism sector showed strong momentum during the Spring Festival holiday, with both visitor numbers and tourism spending hitting record highs.
The Ministry of
Culture and Tourism reported that during the nine-day holiday, 596 million
domestic trips were made, an increase of 95 million compared to the eight-day
Spring Festival holiday in 2025.
According to China
Central Television (CCTV), domestic tourism spending totalled nearly 803.5
billion yuan (approximately ($116.7 billion), up 126.5 billion yuan from the
previous year.
The ministry noted
that ice-and-snow tourism and winter sun destinations continued to attract
significant interest, with travellers journeying longer distances and opting
for extended stays during the holiday period.
The popularity among
international visitors of experiencing Spring Festival celebrations in China
also continued to rise.
From intangible
cultural heritage celebrations to immersive experiences featuring modern and
traditional Chinese styles, cultural activities across the nation drew large
crowds during the holiday.
Inbound tourism also
remained exceptionally strong this Spring Festival, with a growing number of
international visitors choosing to spend the holiday in China to experience its
rich cultural heritage.