Hyatt Hotels Corporation has announced that a Hyatt affiliate has acquired the me and all hotels brand from Lindner Hotels AG to unlock growth in new European markets and build on Hyatt’s strong momentum in the region.
This move builds on the successful strategic collaboration that Hyatt and Lindner entered into in 2022, which significantly increased Hyatt’s brand footprint in Germany and Europe, with the subsequent integration of most Lindner Hotels & Resorts and me and all hotels into the World of Hyatt loyalty programme, a statement said.
Following the transaction, me and all hotels, which is currently a nested brand within Hyatt’s JdV by Hyatt brand, will become a standalone brand within Hyatt’s global lifestyle portfolio, which has quintupled in rooms between 2017 and the end of 2023.
Since launching in 2016 as Lindner Hotels & Resorts’ urban lifestyle sister brand, the me and all hotels portfolio has grown to six hotels and 1,000+ rooms in central city locations across Germany, which are currently included in Hyatt’s inventory.
The brand has a healthy pipeline, combining conversions and new builds in key destinations including Berlin (slated to open in 2024), Hamburg, Leipzig and Stuttgart (all expected to open in 2026). Hyatt’s pipeline includes 1,000 me and all hotel rooms, with additional development deals in various stages of negotiation for destinations outside of Germany. The me and all hotels brand combines outstanding guest satisfaction with a conversion-friendly development model in the desirable upscale lifestyle space, positioning it for scale and accelerated expansion across Europe and beyond. – TradeArabia News Service