Paramount Hotels is redefining the luxury hospitality experience by blending cinematic themes with personalised service. Each property is meticulously designed to transport guests to a world of glamour and enchantment, offering more than just a place to stay. The brand’s commitment to innovation and excellence ensures that each stay is a cinematic adventure.
From themed rooms to curated experiences, Paramount Hotels aims to create unforgettable memories for every guest,
TTN learns in conversation with Senior Vice President, Dean Rossilli, Senior Vice-President of Hospitality, Damac Hotels & Resorts.
“Our distinctiveness is rooted in our imaginative and thematic approach,” Rossilli tells us. “Paramount Hotels redefines traditional hospitality by offering a fully immersive cinematic experience. From referring to our team members as a “cast” and our guests as “stars” to curating a bespoke ambiance with tailored soundtracks and a signature check-in ritual, every element of our hotels envelops guests in a world of cinematic wonder, setting us apart in the hospitality industry.
“Establishing a hotel brand as a legacy transcends merely providing exceptional accommodations; it requires crafting an immersive, unforgettable experience that resonates deeply with guests and endures over time”
– Dean Rossilli
“Our creativity is evident in every detail–whether it’s the carefully selected background music, the meticulous cinematic design or the unique fragrance that greets guests as they arrive,” says Rossilli.
“Central to our brand is the CREATE service culture, an innovative approach that enhances conventional hospitality roles. Our cast members undergo extensive training, including workshops on character development and the application of acting techniques, to enhance the guest experience.”
The luxurious rooms and suites are not merely accommodations, he explains, as each themed room transports guests into a magical world inspired by the silver screen, with every detail – from the evocative tone of voice to suites named after iconic Hollywood characters–contributing to a masterpiece of hospitality.
Paramount Hotels epitomises Hollywood glam and Californian cool, capturing the grandeur of Tinseltown alongside the relaxed sophistication of the Golden Era. Its properties are meticulously designed to immerse guests in Hollywood’s star-studded charm while offering a stylish, laid-back Californian vibe.
Rossilli says: “Establishing a hotel brand as a legacy transcends merely providing exceptional accommodations; it requires crafting an immersive, unforgettable experience that resonates deeply with guests and endures over time. At Paramount Hotels, we are committed to this vision through a unique fusion of creativity, thematic brilliance, and unparalleled service.
“Our journey as Damac Hotels and Resorts towards establishing lasting legacies in the hospitality roadmap continues, such as the evolution of Damac Maisons. While not a new brand, Damac Maisons represents a unique commitment to elevate the art of luxury hospitality, grounded in the profound philosophy of “there is no place like home.
“This guiding principle transcends traditional accommodations, transforming our properties into genuine homes away from home. By prioritising comfort and personalised service, Damac Maisons creates a deeply resonant experience for our guests, distinguishing our brand in a competitive landscape. The recent launch of Damac Maison Aykon City in Business Bay exemplifies this commitment,” Rossilli tells us.
“We continuously adapt our offerings to meet the evolving needs and desires of our guests, ensuring that each experience at Paramount Hotels and Damac Hotels and Resorts is unique and exceptional,” concludes Rossilli.
