Kerzner has announced a new immersive lifestyle and fitness brand, SIRO. The brand will launch its inaugural hotel, SIRO One Za’abeel in Q4 2023. This first hotel for the SIRO brand will sit in the heart of Dubai’s iconic One Za’abeel development. Designed to help guests unlock peak mental and physical performance in a supportive, aspirational environment, SIRO One Za’abeel is the first step on SIRO’s journey to become an entirely new global lifestyle-driven brand.