Swiss-Belhotel unveils new brands and hotels

Diversifying its market offering, Swiss-Belhotel International will launch two compelling new brands worldwide and two stunning new hotels in the Middle East during the Arabian Travel Market 2021. The new brands, with an innovative approach to hospitality, will join the groups existing suite of 14 distinctive brands providing greater choice to owners and customers.

Gavin M. Faull, Chairman and President of Swiss-Belhotel International, said: “Although the crisis is far from over, ATM Dubai is a great way to prepare for the recovery of the hospitality sector. At Swiss-Belhotel International our business strategy is focused on responsible recovery while delivering value. We are thrilled to unveil our latest upscale lifestyle brands Maua and Bohemia by Swiss-Belhotel designed to offer inspiring and unique experiences to our guests. These fit perfectly into our extensive portfolio of brands and will give us a tremendous opportunity to leverage our offering across a wider spectrum of segments and markets for future growth.”

As part of Swiss-Belhotel International’s commitment to people’s well-being and the environment, Maua focuses on wellness, peace and health in exclusive, isolated and eco-friendly settings; while Bohemia by Swiss-Belhotel puts forth a bold statement of being the luxury brand created to cater to an ego that is hungry for a lively, chic and a special experience.

Gavin stressed: “Maua’s brand story is built around togetherness, strength of people and nature. The brand name is created from the Maori Culture of New Zealand. Dating back to the 13th century A.D. and taken from Te Reo Maori – the indigenous language of the Maori people, Maua will add a new dimension to the branding of Swiss-Belhotel International. Maua also reflects the heritage of Swiss-Belhotel International with the ownership of the company being New Zealanders.”

Speaking about Bohemia by Swiss-Belhotel, Gavin said: “Bohemia is an emotional brand that is all about ‘you’. It is ‘your’ place to be alive. When the guests arrive in these hotels, they should feel like they have stepped into a timeless space, with exotic sensuality, which is vibrant and chic. The brand’s appeal lies in being raw, vivid and dreamy.”

Gavin further revealed: “We have two new hotel openings coming up in the GCC in May 2021 (Swiss-Belsuites Admiral Juffair and Grand Swiss-Belhotel Waterfront Seef), that will also bring to life for the very first time our upscale 5-star brand ‘Grand Swiss-Belhotel’ in the Middle East, and ATM Dubai is the perfect platform for us to debut these.”

Commenting on the new openings, Laurent A. Voivenel, Senior Vice President – Operations & Development, EMEA & India; Senior Vice President – Group Human Resources & Talent Development, Swiss-Belhotel International, stated, “ATM Dubai is the first major live event for the travel and tourism industry in 18 months and we are delighted to reconnect and share our latest developments with our industry partners. We are very excited with the opening of the Grand Swiss-Belhotel Waterfront Seef and Swiss-Belsuites Admiral Juffair. These latest additions to our portfolio in the GCC will enable us to diversify our offering in the region by providing more options to our guests to experience our heart-warming hospitality in the sought-after destination of Bahrain. As we navigate through the market challenges, are goal is to cater to evolving guest requirements with innovative and enhanced experiences in a safe environment.”

* Find Swiss-Belhotel International on stand HC0935