ITB Asia 2025 opened at Singapore’s Sands Expo and Convention Centre, marking a record-breaking 18th edition with 1,500 top buyers (a 7 per cent increase from 2024) and five exhibition halls. The event ran from October 15-17, and gathered global leaders from the Corporate, Leisure, MICE, hospitality, and travel tech sectors. New participants included Visit Hungary, Tamil Nadu, and Lithuania Travel, while the debut Experience & Attractions Highlight Zone showcased major brands like Resorts World Sentosa, Disney Cruise Line, and Universal Destinations. Featuring over 90 countries, ITB Asia continues to be Asia’s premier B2B travel trade platform, fostering business, partnerships, and innovation in global tourism.