First Group, Hoque Global launch Hotel Local in Dubai

First Group Hospitality and Hoque Global have opened Hotel Local, a community-oriented hotel in Jumeirah Village Triangle(JVT). The lifestyle brand, launched by Hoque Global, combines local culture, social engagement, and innovative experiences to redefine modern hospitality.

 

Hotel Local is an urban retreat that offers 579 thoughtfully designed rooms that blend comfort, modernity, and community-inspired aesthetics.

 

Designed for city residents, visitors, and business travellers, Hotel Local redefines luxury by fostering a deep sense of community.

 

 It offers a diverse array of original dining experiences, top-tier entertainment, and premium wellness facilities, making it the neighborhood's go-to social hub.

 

 

Hotel Local's dining concepts include Farmers Commons, a farm-to-table dining experience celebrating locally sourced ingredients, sustainability, and simple cooking.

 

The neighbourhood Brew café transitions from morning coffee and artisanal pastries to an evening lounge with craft beers and signature cocktails.

 

Beyond dining, Hotel Local's social calendar is packed with community events, themed brunches, and pop-up collaborations.

 

With six distinct room types catering to both short- and long-term stays, Hotel Local balances comfort with a warm, inviting, and eclectic aesthetic.

 

The hotel also features a top-end gym, spa, and rooftop pool with panoramic views of the JVT skyline, creating a laid-back environment for guests to relax and rejuvenate.

 

Hotel Local is a space where creatives, explorers, and families can gather, connect, and feel at home. It is a place where curiosity is nurtured, culture thrives, and community flourishes.

 

Rob Burns, CEO of The First Group, stated: "We are honoured to partner with Hoque Global to bring the first of many Hotel Local properties to life. At The First Group Hospitality, we are committed to shaping the future of hospitality, and Hotel Local is a testament to that vision. This hotel is more than just a place to stay; it’s a vibrant social hub where guests and locals come together to connect, create, and experience Dubai in an authentic and immersive way."

 

Mike Hoque, Founder and CEO of Hoque Global, shared: "Hotel Local was born out of a deep passion for people, community, and education. It’s been an incredible journey developing this brand alongside hospitality pioneer Dave Johnson and Rob Burns and his team at The First Group Hospitality, with a vision to create spaces that truly become extensions of the neighbourhoods they serve and create opportunities for the local community through education programming interwoven into our operations. Community, inclusivity, excellence, and innovation are the foundations of everything we do. Our mission is to train and educate future talents in a world-class facility, cultivating empathetic leaders who will redefine hospitality service for generations to come. I couldn’t be prouder to launch Hotel Local here in Dubai, a city that represents the future of the world."

 

Dave Johnson, Longtime Hospitality Leader and Partner on Hotel Local, expressed: "It’s an exciting moment to see Hotel Local launch in Dubai under the expert management of The First Group Hospitality. The JVT location and property are spectacular—a perfect embodiment of our vision for a community-centric lifestyle hotel. This marks just the beginning, and we look forward to expanding the brand worldwide and take Hotel Local’s unique blend of connection, culture, and innovation to New York, San Francisco, Miami, more dynamic neighbourhoods across the region and the globe." -TradeArabia News Service