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World-first active gaming experience opens in Dubai

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Activate Games comes to the Middle East, with a location in City Centre Mirdif in Dubai

Majid Al Futtaim Entertainment has launched a state-of-the-art facility for active gaming experiences – Activate - located in City Centre Mirdif in Dubai.

This marks the first location in the Middle East & North Africa (MENA) region in partnership with Canadian gaming company, Activate Games.

Activate features nine dynamic game rooms with cutting-edge technology that reacts in real time, ensuring an adrenaline-filled adventure. Each room caters for groups of two to five players and are designed to test physical and mental agility. Fusing gaming, entertainment, and physical activity, players can jump, climb, dodge and problem solve through more than 50 different games including the TikTok viral sensation Mega Grid, which features 500-plus multi-activated coloured lights, as well as high-tech games that blend digital and physical activities including Hoops, Strike, Portals, Press, Hide and Control.

Suitable for anyone over the age of six years old, Activate has up to 10 levels from easy to extreme. Guests can play with each other in cooperative mode or switch it up and challenge other players in competitive mode. Players can rise through the ranks and discover where they stand on the scoreboard, as each Activate facility is uniquely designed with identical game rooms to enable players all over the world to compete and forge friendships. 

Founded in Winnipeg, Activate currently operates over 30 locations across Canada and the US with an additional 15 due to open this year in North America as well as the upcoming site in City Centre Mirdif, Dubai.   

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