200 firms join debut Saudi Tourism Market

Mohamed Al Harbi, CEO of Rent Exhibitions and Conferences, organisers of the debut Saudi Travel Mart

A new exhibition, Saudi Travel Market (STM), was scheduled to take place last month, showcasing the latest trends, innovations and technologies in the travel, tourism and aviation sectors.

At the time of going to press, more than 200 exhibitors had signed up for the event held in the Saudi Capital of Riyadh from February 25 to 27.

The event brought together visionaries, tourism leaders, influential investors and leading startups to meet in a spirit of strategic cooperation.

STM covered an area of 8,000 sq m, with half of the space dedicated to the ‘B2B’ programme providing companies the opportunity to have direct communication with their Saudi counterparts.

STM is the first exhibition to launch this direct communication system between global and Saudi companies in the travel sector in the kingdom, said organisers.

The exhibition features a variety of panel discussions and workshops, and highlights the benefits of new tourism programmes that focus on the importance of sustainability in shaping the future of travel in 2024.

In addition, global experts and a large number of social media influencers from the kingdom, the Gulf and the region provide a comprehensive view on luxury tourism and sustainability.

The exhibition website has registered a large number of participants from 16 countries: Saudi Arabia, the UA, Bahrain, the UK, Sri Lanka, India, Qatar, South Africa, Oman, Turkey, Morocco, Germany, Egypt, Sudan, Pakistan, and Kuwait, they said.

Mohamed Al Harbi, CEO of Rent Exhibitions and Conferences, said STM is a great opportunity for the sector to contribute to achieving the ambitious Saudi Vision 2030 and promote tourism and support the growth and development of the hospitality sector in Saudi Arabia.

Al-Harbi added that the STM pushes the tourism sector to enhance its future plans, supporting the development of national cadres.



Trips, a leading travel and tourism company in Saudi Arabia and the owner of the Trips app, is the Platinum Sponsor of STM.

The Trips app combines modern technology and personal service and has become “one of the most important leading applications that seeks to improve the travel experience for users,” Rent CEO Al-Harbi says.

Abdulrazzaq Al-Zhrani, Chairman of the Board of Directors of Trips, said: “The Saudi Travel Market is one of the leading exhibitions in the region and will have a great future in the coming years, especially with the significant growth that the Kingdom of Saudi Arabia is witnessing in all fields, led by the tourism sector. Therefore, we see this as an ideal opportunity to establish a long-term partnership with this exhibition and we are proud of our partnership with it since the launch of its first edition.”

He added: “We are breaking the traditional boundaries of the concept of travel agencies and we seek to provide unique and innovative experiences that exceed the expectations of our customers. Our participation as a platinum sponsor in the Saudi Travel Market reflects our commitment to improving the travel experience for users and contributing to the leadership of the travel and tourism sector in the Kingdom of Saudi Arabia and beyond. We also look forward to further success and excellence in the future through our partnership with the Saudi Travel Market.”



Rezlive, an award-winning international B2B online booking system that provides global travel content, is the Gold Sponsor.

Rezlive has been awarded the Leading B2B Connect Portal in Asia and India at the World Travel Awards 2019, and the Leading B2B Online Portal in the World at the World Travel Awards 2018, connecting travel agents and other travel partners with the largest selection of accommodation in the world from five-star luxury resorts to apartments to hostels. offers over 500,000 hotel rooms and apartments and over 45,000 sightseeing and private and shared transportation services in over 900 cities through a point-of-sale (POS) website, mobile app, and API, exclusively for professionals in the travel.