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Sharjah Tourism highlights progress

Sharjah Commerce and Tourism Development Authority (SCTDA) stand at Arabian Travel Market (ATM) 2022

The Sharjah Commerce and Tourism Development Authority (SCTDA) unveiled the latest developments taking place in Sharjah’s tourism projects and future plans at a press conference it held on day two of Arabian Travel Market (ATM) 2022.

Speaking at the conference, Khalid Jasim Al Midfa, Chairman of SCTDA, said: “In line with the vision of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, to advance the emirate’s position as a prominent family tourism destination on the global tourism map, the Sharjah Commerce and Tourism Development Authority works closely and continuously with its strategic partners in the government and private sectors to implement projects and initiatives that allow the emirate to offer innovative, one-of-a-kind and diverse tourism experiences to visitors from around the world.”

“Our leadership’s constant support paved the way for Sharjah to make immense progress in recent years in terms of major tourism projects across cities and villages in the emirate, including major infrastructure projects to connect the Heart of Sharjah to the Central and Eastern regions,” Al Midfa continued. “The emirate’s strategic location is an added value for its tourism sector, playing a key role in the development of the tourism industry and its diversity, and offering an array of experiences to meet all interests and cater to every age group. The emirate boasts world-class tourism capacities, offering an annual agenda full of events, exhibitions, and major festivals – all of which work together to meet the aspirations of visitors from all categories.”

The SCTDA Chairman explained that Sharjah has significantly developed its hotel sector to include more than 100 facilities with over 10,000 rooms and apartments. “These include beach hotels, city-centre hotels, and other facilities with more of an authentic Emirati feel, in addition to hotels in the Central Region in Mleiha and Al Badayer, which offer unique accommodation experiences, away from the hustle and bustle of the city centre, where guests can immerse themselves in natural landscapes from mountains to sand dunes,” he said.

“Over the course of the past few years, the emirate made tremendous efforts towards developing the eco-tourism sector to offer exceptional experiences to all visitors. The various destinations offer a range of experiences for adventure lovers, as well as those looking to go camping, visit parks, and do water, desert, or mountain activities, in addition to experiences catering to lovers of heritage, arts, history, and archaeology,” H.E. noted. “The Emirate of Sharjah supports development plans that are designed to ensure the sustainability of its key sectors, including tourism – one of the pillars of the national economy.”

The total number of guests in hotel establishments in the Emirate of Sharjah during the first quarter of 2022 exceeded 350,000, marking a growth rate of 26% compared to the same period last year. The UAE ranked as the first source market for hotel establishment guests in Q1 2022, followed by India, Russia, and Oman, respectively, underlining Sharjah’s appeal to both tourists and visitors from around the UAE.

Ahmed Obaid Al Qaseer, Acting CEO of Shurooq, lauded the unparalleled efforts of SCTDA and its collaboration with other public entities to continue developing Sharjah’s tourism sector and create new opportunities to elevate its position as a leading hub for experiential travel. He also asserted that SCTDA’s objectives are perfectly aligned with Shurooq’s belief that this complementarity of roles established by different entities entrusted with Sharjah’s sustainable development is a key accelerator of development.

Announcing Shurooq’s two new luxury hospitality projects, namely, Najd Al Meqsar Retreat and The Serai Wing, Bait Khalid bin Ibrahim, Al Qaseer added: “These projects offer residents and travellers more choices in the ways they wish to explore Sharjah and complement the other eco- and heritage-inspired hospitality projects developed by Shurooq in the emirate. Through these new undertakings, we reiterate our commitment to enhancing Sharjah’s tourist landscape, encouraging diversified investments through local and global partnerships, and developing projects all across Sharjah as part of an inclusive, community-focused development plan, in line with the directives of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah.”   

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