Safir makes Cairo debut with El Centro

Senior personnel from Safir and Empire State Developments

Safir Hotels & Resorts (SHR) has signed a memorandum of agreement with Empire State Developments to manage and operate hotel rooms and suites within the El Centro Business Complex project in Cairo’s New Administrative Capital.

The contract was signed by Eng Mahmoud ElSarrag, Chairman of the Board of Directors of Empire State Developments, and Eng Fawzi Khalifa Al-Musallam, CEO of Safir Hotels & Resorts, at the headquarters of Empire State Company, in the presence of Eng Mostafa Mohsen and Eng Amr Abadi, members of the Board of Directors of Empire State Company, and Hussein Shoukry, Area General Manager of SHR’s Egypt operations; Eng Mohamed Sharaki, SHR’s Corporate Director of Engineering; and Ahmed Seleit, SHR’s Corporate Director of Business Development.

This contract is the first step of cooperation between the two companies, beginning with Safir’s management of the El Centro Business Complex project. The El Centro project is located on an area of 24,000 sq m and consists of 15 floors. The multi-use complex will house a commercial mall, medical clinics, administrative floors, and hotel rooms and suites.

The project will be designed and built according to the latest international standards and technologies, with a capacity of 100 rooms and suites with spacious areas and designs in the Andalusian architectural style. The hotel also includes a group of distinguished international restaurants, meeting and banquet halls, and entertainment areas, and it is scheduled to open during 2024.

The new hotel is considered the first investment that will bear the Safir brand in Cairo’s New Administrative Capital.

Eng ElSarrag said: “The new project is the first tourism project launched by the Empire State Developments in the Administrative Capital and has strong competitive elements. This new contract reflects our confidence in Safir Hotels & Resorts and its ability to achieve the highest investment returns and provide a distinguished hotel experience to its customers through its expertise in the field of hotel and resort management in the Middle East and the Arab Republic of Egypt in particular.”

Eng Fawzi Khalifa Al-Musallam, Safir’s CEO, stated that this project is a new addition to the company in accordance with its strategy aimed at expanding in Egypt.

Eng Fawzi added: “This new hotel addition will be designed and equipped with great care that takes into account all the details in line with our vision towards excellence in all our services provided to our customers.”