SABRE Travel Network Middle East (Sabre) has signed a landmark agreement with National Travel & Tourism (NTT), a part of Omani conglomerate Saud Bahwan Group.
The deal means NTT will now exclusively use Sabre’s innovative travel technology solutions to book travel packages for its customers across the Sultanate. Sabre products including low fare shopping, business intelligence and automation tools will help NTT increase their portfolio of corporate accounts and solidify their position in Oman. NTT will also use Sabre’s Web Booking Engine, an advanced internet booking tool that will help them tap into the lucrative and competitive online marketplace.
Daniel Naoumovitch, Sabre’s chief executive, said: “NTT has been a loyal Sabre partner for many years and this new deal underscores our level of commitment to NTT. By signing up for a complete Sabre package, NTT is well placed to improve their internal reporting structures, customer interactions, efficiency and market intelligence.”
“Sabre has been a longstanding supporter of Oman’s travel agents and believes in the Sultanate’s Vision 2020, which encourages tourism-related initiatives to help diversify the economy as it moves away from oil dependency. Sabre’s international know-how in the travel technology sector will help the Omani travel industry meet the challenges of catering to a truly global audience and generate considerable.