Trnava Regional Tourism Board in Slovakia has chosen Aviareps to run its first-ever international promotions office for Dubai and the Gulf Countries.
The Trnava Region will promote itself from Dubai throughout the Gulf States of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE, as the preferred European destination for Middle Eastern guests to visit for enhanced wellness, health, beauty and healing in 2023.
Agata Mikulova, Executive Director at Trnava Regional Tourism Board, said: “The Middle East outbound tourism market has been studied and identified as a visitor market of great potential for the tourism industry of the Trnava region. Travellers from the Gulf countries are known to be one of the best in the world for wellness and medical tourism as they tend to stay for extended periods, travel with immediate and extended families, and spend much of their stay also touring and exploring the surrounding cities and communities.
“Trnava Region is the perfect answer for travellers seeking such destinations, as we are home to some of the leading luxury wellness, medical, healing and natural spa hotels and resorts in Central Europe, with so many castles, medieval cities and towns and adventures to experience to keep even the most avid explorer and tourist fully occupied with authentic experiences.”