GHA wins three 2026 Freddie Awards

Thu, 04 Jun 2026

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotels brands, has won three 2026 Freddie Awards.

GHA partners with Global Flight as lead sponsor for Loyalty & Awards conference

Tue, 10 Feb 2026

UAE-headquartered Global Hotel Alliance (GHA) has announced a partnership with Global Flight to support Loyalty & Awards - a conference for the travel loyalty industry - as its lead sponsor for 2026 and 2027. Global Flight is a provider of loyalty consulting services to the travel industry and organiser of the event.

GHA reveals what travel will look like in 2026

Thu, 27 Nov 2025

UAE-headquartered Global Hotel Alliance (GHA) forecasts 2026 travel trends, highlighting intentional, comfort-focused trips over excess. UAE members, frequent business and luxury travellers, prioritise high-end stays, exclusive experiences, culture, and cuisine, while Asia remains a top dream destination.