Saudia launches Esports-branded aircraft for World Cup 2026

Tue, 21 Jul 2026

The Esports Foundation has named Saudia the Official Airline of the Esports World Cup 2026, unveiling the world's first esports-branded commercial aircraft, which will operate between Riyadh and Paris before joining the airline's international network for two years.

Qiddiya City expands Esports World Cup partnership with Paris showcase

Tue, 07 Jul 2026

The Esports Foundation and Qiddiya Investment Company have expanded their partnership for Esports World Cup 2026, with Qiddiya City showcased in Paris as the event’s founding partner and naming rights sponsor of a competition stage hosting leading esports titles.