Rotana, a leading hotel management company headquartered in the United Arab Emirates, is promising guests peace of mind from check-in to check-out with the launch of its new ‘Rotana Safe Space’ health and safety programme.
Understanding that consumer expectations have drastically changed since the global Covid-19 outbreak, the initiative focuses on what guests now value most – a contactless hospitality experience throughout their stay using tools such as the Rotana app or their own devices and significantly enhanced cleaning and disinfection practices certified by leading water, hygiene and energy technologies and services provider, Ecolab.
The hotel management company has also partnered with SGS, the world’s leading inspection, testing, verification and certification company, to monitor and verify cleanliness and hygiene procedures at every property. Recognised as the global benchmark for quality and integrity in this field, SGS will provide assurance that we have implemented best practices in health and safety.
The hospitality firm, which operates 69 properties across the Middle East, Africa, Eastern Europe and Turkey, has also partnered with SGS, the world’s leading inspection, testing, verification and certification company, to monitor and verify cleanliness and hygiene procedures at every property.
Bolstered room-cleaning procedures that come with an ‘Unlock your Safe Space’ assurance for guests are a focal point of the Rotana Safe Space programme and range from full disinfection processes using intense aerosol methods to strict chemical and thermal treatments for bed and bath linens.
Rotana has also rolled out a host of contactless services, from online check-in, check-out, menus and restaurant bookings to grab-and-go packaged food options and flexible room-cleaning options to make guests feel as comfortable as possible.
Guy Hutchinson, President and CEO of Rotana, said: “The wellbeing of our guests is always our priority at Rotana, but unprecedented times call for unprecedented measures, so we have embraced the latest technology, boosted our employee training and strengthened our already stringent health and safety procedures to launch a new programme that gives guests peace of mind throughout their stay.
“Rotana Stay Safe focuses on what is most important to guests right now – contactless experiences and services and robust cleaning and disinfection practices verified by global experts, providing them with reassurance that when they stay with us, they are safe in our care,” Hutchinson adds.
A CONTACTLESS EXPERIENCE
Rotana has rolled out several new or adapted digital services, most of which can be accessed on guests’ mobile devices and include the Rotana app. These include contactless self-check-in on arrival or using pre-arrival online check-in, contactless in-room dining and restaurant menus, and contactless services via the Rotana app to make room and restaurant bookings, in-room requests and for express check-out.
Other contactless-stay services include restaurants offering a grab-and-go packaged food option, room service is packaged and delivered with no human interaction, guests can request flexible room-cleaning times, and in-room pick-up or delivery services with no human interaction.
ENHANCED CLEANING
Rotana’s already strict cleaning and disinfection programme has been significantly augmented, with the frequency of cleaning of all hotel areas increased and new aerosol disinfection treatments introduced at all hotels.
Rotana has partnered with Ecolab, a global leader in water, hygiene and energy technologies and services, to review, validate and enhance cleaning, disinfection and sanitisation processes across all areas of its hotels, ensuring local, regional and international cleaning, health and safety standards are met.