The Helicopter Company (THC), a PIF company and Saudi Arabia’s leading commercial helicopter operator, has partnered with Saudi-built experiences platform webook.com to offer helicopter sightseeing tours through its website and app.
The agreement expands
THC’s sales channels from its existing business-to-business offering into the
consumer market, giving residents and visitors greater access to aerial tourism
experiences across Saudi Arabia.
Under the partnership,
THC will continue operating helicopter sightseeing tours, while webook.com will
market and sell tickets and provide digital services supporting bookings.
The collaboration
aligns with PIF’s broader strategy to support tourism growth by expanding
access to distinctive experiences and improving their delivery. For webook.com,
the partnership adds helicopter tours to its portfolio of attractions and
experiences across the Kingdom.
THC said the agreement will open a new consumer market while supporting its role in the development of Saudi Arabia’s growing tourism sector.
Arnaud Martinez, CEO at THC, said: “We are
excited to partner with webook.com, marking another step in the continued
expansion of THC's services to meet the evolving needs of our customers. By
bringing our helicopter tours onto one of the Kingdom's leading digital
platforms, we are making it easier for more people to discover Saudi Arabia
from above. THC is proud to support the growth of tourism and showcase the
beauty and diversity of the Kingdom from a new perspective. This partnership
reflects our continued commitment to delivering safe, world-class flight
experiences, now made even easier to access and book.”
Nadeem Bakhsh, Chief Executive Officer of
webook.com, said: “The tourism and experience economy in Saudi Arabia is
growing fast, and so is the appetite for new ways to experience the Kingdom.
With THC, a flight over Riyadh is now booked the same way as a music concert or
a football match, on a platform built in Saudi and used by millions around the
world. That's the role webook.com plays in the Kingdom's experience
economy: making every fun moment easy to discover and book.” -TradeArabia News Service