Dubai Police and flydubai have signed a Memorandum of Understanding at Arabian Travel Market 2026 in Dubai to strengthen cooperation, exchange expertise and develop joint initiatives aimed at enhancing the visitor experience and supporting Dubai’s tourism sector.
The agreement, signed in line with directives from His
Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of
Dubai, Deputy Prime Minister and Minister of Defence and Chairman of The
Executive Council of Dubai, supports greater coordination between government,
semi-government and private-sector entities and aligns with the objectives of
the Dubai Economic Agenda D33.
Under the MoU, the two entities will collaborate on
initiatives and projects with sustainable and measurable impact, incorporating
areas of cooperation into their strategic and operational plans.
The partnership is intended to strengthen Dubai’s
competitiveness as a global tourism and business destination while providing
visitors with an integrated experience from arrival.
A key feature of the agreement is a special Esaad benefit
for flydubai passengers arriving in Dubai.
Eligible passengers
will be able to purchase the Esaad Card at a special price, giving them access
to discounts, offers and benefits across 10 sectors, including restaurants and
theme parks, shopping, tourism and travel, health and sports, family services,
automotive services, accommodation, education, government services and online
shopping.
Lieutenant General Abdulla Al Marri, Commander in Chief of
Dubai Police, said the partnership reflects Dubai’s model of integrated
cooperation between different sectors and its focus on translating partnerships
into initiatives that have a tangible impact on residents and visitors.
He said: “At Dubai Police, we consider people’s happiness
and quality of life an integral part of Dubai’s government work. We are
committed to expanding the impact of our initiatives and partnerships in ways
that serve the community and visitors to the emirate, while strengthening
Dubai’s image as one of the world’s safest cities and a city distinguished by
its quality of life and excellence in services.”
Ghaith Al Ghaith, Chief Executive Officer at flydubai, said
the agreement demonstrates cooperation between national institutions in support
of Dubai’s long-term ambitions.
“This partnership with Dubai Police represents a model of
integration between national institutions in supporting Dubai’s vision and
future ambitions. It reflects our shared commitment to developing an integrated
ecosystem that places visitors at the heart of its priorities, combining ease
of access, quality services, security and happiness, while enhancing Dubai’s
appeal and its position among the world’s leading tourism and business
destinations.”
Al Ghaith added: “The aviation sector plays a pivotal role
in connecting Dubai with the world and supporting the growth of its economic
and tourism sectors. At flydubai, we are therefore committed to extending the
impact of our strategic partnerships beyond the journey itself to encompass the
visitor’s entire experience from the moment they arrive in Dubai. We believe
that aligning efforts and expertise with our government sector partners
strengthens the emirate’s competitiveness and its ability to attract more
visitors from around the world.”
Hamad Obaidalla, Chief Commercial Officer at flydubai, said
the initiative would provide passengers with additional benefits as demand for
travel to Dubai continues to grow.
“We are pleased to collaborate with Dubai Police on this
initiative, which reflects the importance of strategic partnerships in
enhancing the experience of visitors to Dubai and delivering added value to our
passengers. As we continue to see growing demand for travel to Dubai, with
visitor numbers expected to increase further over the coming months into the
winter season, this partnership will enable flydubai passengers to benefit from
a wide range of offers and privileges while enjoying the exceptional tourism,
leisure and entertainment experiences that Dubai has to offer throughout the
year.”
He added: “We remain committed to working closely with our partners to support Dubai’s position as one of the world’s leading tourism destinations and provide visitors with a more rewarding and seamless experience from the moment they arrive.” -TradeArabia News Service