The Hoxton is set to make its Middle East debut with a 230-room flagship hotel in Dubai Media City, following a partnership between Ennismore and regional developer Select Group.
The existing building will undergo a multi-million-dirham
transformation, with Ennismore’s in-house AIME Studios designing the property.
The hotel will bring The Hoxton’s open-house concept to
Dubai, featuring neighbourhood-inspired design, social spaces and cultural
programming aimed at connecting with the city’s creative community.
The property will also introduce The Hoxton’s first wellness
club globally, offering a gym, movement studios, spa treatment rooms, contrast
therapy facilities and a members’ lounge. Beaum, a healthy café concept, will
complement the wellness offering.
Israr Liaqat, group CEO of Select Group, said, “Wellness and
wellbeing sit at the heart of everything we build, from the residences we
design to the communities that grow around them.
“Bringing that same philosophy into our hospitality
portfolio through The Hoxton, Dubai Media City, is a natural next step for
Select Group, and a reflection of the ethos we carry across every part of our
business.”
The hotel will feature four food and beverage concepts
curated by Paris Society, including Japanese handroll bar Onaka, social sports
bar Bleachers, trattoria Il Bambini Club and The Hoxton’s rooftop venue, Tope.
Louis Abboud, chief growth officer and chief operating
officer of Middle East, Africa and Asia Pacific, said, “Dubai has long been on
our wish list as one of the world’s most dynamic hospitality destinations, and
we’ve always felt The Hoxton, with its strong sense of purpose and community,
would bring something fresh to a neighbourhood already brimming with
creativity.”
“I’m incredibly proud that Dubai will be home to the brand’s
first hotel in the UAE and the wider Middle East – as well as home to the first
Hoxton wellness club, creating a new flagship property for Ennismore in the
region,” Abboud added.
The Hoxton currently operates 19 hotels across the UK, Europe and US, while Ennismore has more than 70 hotels and resorts across the Middle East, Turkey and North Africa. -TradeArabia News Service