Accor and Egyptian real estate developer Trust Contracting and Real Estate Investment Company have signed an agreement to develop ibis North Coast Sidi Kerir, a new 200-key hotel scheduled to open in the fourth quarter of 2029.
The project supports the transformation of Egypt’s North
Coast into a year-round tourism destination and strengthens Accor’s expansion
strategy across Egypt and the Middle East and North Africa region.
Located in the seafront area of Sidi Kerir, around 40
minutes west of Alexandria, the hotel will benefit from access to major
transport links, including the Alexandria–Marsa Matrouh International Coastal
Road and Borg El Arab International Airport.
The development comes as Egypt’s North Coast attracts rising
investment and international interest, driven by major projects in destinations
such as Ras El Hekma, Marassi and New Alamein.
Accor said the ibis
brand will bring affordable, reliable international hospitality standards to
one of the country’s fastest-growing tourism markets.
Raki Phillips, Regional President, Premium, Midscale & Economy
Division, Middle East, Africa & Türkiye at Accor, commented: “The North
Coast represents one of Egypt's most compelling long-term hospitality
opportunities. As infrastructure investments and integrated mixed-use
developments continue to reshape the region, demand is becoming highly
diversified across leisure, residential and corporate segments."
Phillips added: “By introducing ibis North Coast Sidi Kerir,
we will deliver dependable, internationally recognised economy hospitality to
an underserved market segment. This signing with Trust Contracting and Real
Estate Investment Company reinforces our diversified expansion strategy across
Egypt, underscoring our confidence in the country's long-term tourism
fundamentals and Vision 2030.”
Samir Fawzi, Chairman of Trust Contracting and Real Estate
Investment Company, commented: “At Trust Contracting, our investment in the
next phase of Egypt’s North Coast transformation is built on recognising
opportunities beyond luxury. By partnering with Accor to introduce the globally
renowned ibis brand, we are delivering high-quality, internationally branded
economy hospitality to Sidi Kerir."
Fawzi added:“This seafront project is strategically positioned between Alexandria and the emerging mega-developments of the North Coast, allowing us to create a mixed-use environment that serves families, local communities and visitors year-round. This collaboration brings international standards, operational excellence and global distribution to a rapidly growing destination.” -TradeArabia News Service