The World Travel & Tourism Council (WTTC) launched its new global framework, The Seven Principles for Attracting Tourism Investment, setting out the key conditions destinations need to become investment-ready, attract private capital, strengthen competitiveness, and accelerate sustainable tourism growth.
Launched by WTTC President & CEO Gloria Guevara, the
framework draws on the common characteristics of the world's most successful
tourism investment destinations and provides a practical roadmap for
governments seeking to create the conditions for long-term tourism growth.
The principles reflect WTTC's vision of best practice for
attracting long-term investment and are designed to help destinations unlock
economic growth, job creation, infrastructure development, and sustainable
tourism expansion.
The Seven Principles are:
- Legal Certainty and Regulatory Stability – a
transparent, predictable legal environment that gives investors confidence to
commit for the long term.
- One-Stop-Shop for Tourism Investment – a single,
empowered point of contact that simplifies and accelerates the investment
journey.
- Tourism Strategy with Full Stakeholder Alignment –
coordinated planning between government, industry, communities, and investors.
- Competitive Fiscal and Investment Incentives –
attractive tax and financing frameworks that improve project viability.
- Strong Head of State Commitment – visible leadership
that positions tourism as a national priority.
- Comprehensive Destination Master Plans with a Visible
Project Pipeline – long-term destination planning supported by clearly
defined investment opportunities.
- Sustained Demand Growth and Market Potential – strong
tourism fundamentals supported by connectivity, demographics, market demand,
and a skilled workforce.
Gloria Guevara, President & CEO of WTTC, said: "Around the world, the destinations attracting the greatest levels of tourism investment share a common set of characteristics: policy stability, long-term planning, strong leadership, and effective collaboration between government and the private sector. Our Seven Principles for Attracting Tourism Investment provide a practical framework for destinations looking to become investment-ready, strengthen competitiveness, and attract global capital. Travel & Tourism has enormous potential to drive economic growth, create quality jobs, and support communities. By creating the right investment environment, destinations can unlock sustainable long-term development while enhancing their competitiveness in the global tourism market."