A new promotional campaign has
been launched inviting GCC visitors to experience a vibrant season of
entertainment, culture and family attractions across Bahrain.
The initiative by the Bahrain
Tourism and Exhibitions Authority (BTEA) aims to reinforce the kingdom’s
position as a preferred regional tourism destination by showcasing a packed
calendar of events and experiences taking place nationwide, reported our sister publication GDN.
The promotion coincides with a
diverse line-up of live concerts and theatrical productions hosted in
collaboration with the Beyon Al Dana Amphitheatre, alongside festivals and
entertainment activations including the third edition of the Bahrain Summer Festival
at Exhibition World Bahrain.
Visitors are also being encouraged
to explore family attractions, sports events and shopping festivals across
major malls and tourist centres, creating what organisers describe as a
well-rounded tourism experience that combines entertainment, culture and retail
in a single destination.
BTEA chief executive officer Sara
Buhiji said the campaign reflects ongoing efforts to position Bahrain as an
ideal choice for GCC families seeking short breaks and weekend getaways.
“This initiative reflects the
BTEA’s continued efforts to strengthen Bahrain’s position as a preferred
destination for GCC families and other visitors by offering a unique tourism
experience that brings together entertainment, culture, sports, shopping, dining
and family activities,” she said.
“It showcases the kingdom as a
destination that is easy to reach and rich in experiences, making it an ideal
choice for weekend getaways and short holidays.”
Buhiji added that the programme
accompanying the campaign caters to different interests and age groups while
highlighting the kingdom’s well-known Gulf hospitality.
“We look forward to welcoming GCC
visitors to a vibrant season of events where families and friends can get
together in a lively, enjoyable and safe atmosphere, and in a country with an
advanced tourism infrastructure that offers visitors a seamless and comfortable
experience,” she said.
The campaign will also feature
travel packages and hotel offers developed in collaboration with partners from
the hospitality and tourism sector, in addition to shopping promotions and
varied entertainment options.
Organisers say the added
incentives are designed to enhance the visitor experience and appeal to GCC
travellers looking for a nearby destination that combines familiarity with
fresh and memorable attractions.