Direct Travel has expanded its Avenir travel platform across its specialty market divisions, including Energy, Marine, and Mining, through ATPI’s specialist businesses.
Avenir provides a
single global platform and unified service model for executive and
project-based business travel, complementing existing specialist logistics and
workforce mobility solutions.
The expansion is
designed to improve consistency and scalability for organisations operating in
complex, high-demand environments.
While ATPI continues
to manage highly specialised services such as crew and workforce mobility,
offshore rotations, and remote logistics, Avenir focuses on traditional
business travel needs.
This includes
executive leadership travel, commercial and client-facing teams, and
project-based or technical specialists.
The approach creates a
dual-layer travel framework: specialist systems handle operational workforce
movement, while Avenir standardises business travel on a global scale.
This helps organisations
reduce fragmentation across regional systems and improve governance.
“Our long-standing leadership in specialty
travel is built on deep sector expertise and a strong focus on our customers,
and we remain committed to strengthening how we serve these markets,” said
Christal Bemont, Chief Executive Officer of Direct Travel. “As travel becomes
more complex, that foundation becomes even more important. Avenir is an
important step forward, giving our customers a more consistent approach to global
business travel, combined with the specialised solutions they rely on to
support their operations.”
Sector-specific strengths remain central
In energy, ATPI
supports safe, cost-controlled travel in high-risk offshore and project
environments.
In marine, it manages
coordinated crew changes and vessel rotations globally.
In mining and similar
sectors, it supports fly-in fly-out schedules and remote workforce logistics.
Supported by
technologies like Crewhub and Crewlink, ATPI integrates workforce mobility at
scale.
Avenir adds centralised
visibility, standardised policies with local flexibility, and improved traveler
experience, giving organisations better oversight, efficiency, and consistency
across global operations. -TradeArabia News Service