ITB China 2026 has announced ITB China as its Official Insurance Partner, appointing Zurich Insurance Group through its China operations, Zurich China.
The partnership
underscores the increasing importance of travel insurance and risk-management
services within the global tourism value chain, while bringing a more
structured professional insurance perspective to business networking, industry
exchange, and partnership development at the event.
Zurich Insurance Group
is a long-established global insurer with operations spanning more than 200
countries and territories and serving over 80 million customers.
Its travel insurance
capabilities were significantly expanded following the 2024 acquisition of
AIG’s global personal travel insurance and assistance business, including
Travel Guard.
This move, combined
with the integration of Cover-More Group, has strengthened Zurich’s worldwide
travel protection and emergency assistance network.
In China, Zurich
operates its travel insurance and assistance services through Zurich China,
focusing on end-to-end travel protection solutions.
These include
insurance coverage design, claims management, and emergency assistance services
tailored for airlines, online travel agencies, travel management companies, and
traditional travel agencies.
The goal is to provide
seamless protection for travellers while supporting industry partners with more
resilient service frameworks.
As Official Insurance
Partner of ITB China 2026, Zurich China will use the platform to enhance its
visibility and deepen engagement with key stakeholders across China’s and the
global travel industry.
This includes
destination marketing organisations, airlines, digital travel platforms, and
corporate travel buyers.
Through these
interactions, Zurich aims to identify new cooperation opportunities and
strengthen its positioning as a leading travel protection provider.
For ITB China, the
partnership adds a new layer of financial and risk-management expertise to its
tourism ecosystem.
It broadens the show’s
professional scope by integrating insurance services into the travel industry
dialogue, reinforcing the importance of safety, resilience, and contingency
planning in modern tourism development.
Looking ahead, Zurich
China plans to leverage this collaboration to expand its presence in China’s
growing travel insurance market.
It will integrate
newly acquired global capabilities, improve cross-border claims handling, and
enhance emergency medical assistance services across major destinations.
The company also aims
to deepen cooperation with airlines, travel platforms, and corporate travel
providers to deliver more tailored and adaptable protection solutions.
As China’s outbound
and inbound travel markets continue to expand, demand for comprehensive travel
protection is rising.
Zurich China’s
participation in ITB China 2026 highlights its ambition to become a trusted
partner for both travellers and industry stakeholders, combining global
expertise with localised service delivery to support the evolution of safer,
more resilient tourism services.
Charlie Chai, General
Manager of Zurich China, said: “We
are very honoured to participate in ITB China 2026 on behalf of Zurich China
and to explore new industry opportunities together with peers from across
China’s travel sector. Following Zurich Insurance Group’s successful
acquisition of AIG’s global personal travel insurance business, our
participation in this year’s show marks an important milestone in deepening our
strategic presence in the China market. Through this key platform, we aim to
communicate Zurich China’s firm commitment as a professional travel insurance
service provider to both the industry and the wider public. Zurich is not only
an insurance group with a heritage of more than a century, but also a trusted
protection expert with many years of experience in the travel ecosystem, widely
recognised for its service excellence and highly tailored capabilities.”
Lydia Li, Deputy
General Manager of Messe Berlin (China), the organiser of ITB China, said:
“We are delighted to welcome Zurich China to ITB China 2026 as the Official
Insurance Partner. The development of the travel industry depends on
professional and comprehensive protection systems. Its expertise in travel
insurance and global assistance services will bring a valuable new perspective
to the ITB China ecosystem and create more opportunities for cooperation among
travel companies in service enhancement and risk protection.” -TradeArabia News Service