From December 15 to 17, 2025, Host Arabia will take shape: an event organised by Fiera Milano in partnership with Semark, which will bring the Host Milano ecosystem — a leading exhibition for professional hospitality – to Riyadh, in a format designed to connect Italian and global players with buyers and stakeholders from across the region.
Held at the heart of Vision 2030’s hospitality
strategy, Host Arabia connects global brands with key decision-makers driving
major developments across hotels, restaurants, and luxury culinary experiences.
Organised in synergy with the 14th edition of
Saudi HORECA at the Riyadh Front Exhibition & Conference Center, these two
leading trade events will create a platform where innovation, business, and
networking converge, creating an experience that raises the standard for the
region’s hospitality sector.
A Strategic Alliance for a New Vision of
Hospitality
The partnership between Host Arabia and Saudi
HORECA aims to create a unique ecosystem, offering visitors a complete journey
across the entire hospitality sector and a space where global excellence meets
regional ambition.
Host Arabia will be part of an international
platform, merging Host Milano’s international expertise with Saudi HORECA’s
local authority and setting a new benchmark for the region’s hospitality
landscape.
This collaboration will attract a highly
qualified audience of buyers, chefs, distributors, consultants, and investors
from across the GCC, ensuring a dynamic business environment where
opportunities multiply, contributing to the growth of one of the world’s most
dynamic markets.
A Complete Experience: Business, Learning and
Creativity
Host Arabia will bring to the Kingdom the same
innovative approach, global vision and trend-setting expertise that make Milan
a benchmark for the sector.
The exhibition will offer a clear and
immersive journey, organised into thematic sectors primarily dedicated to
professional machinery and equipment, covering Foodservice, Bar & Coffee,
Bakery & Pizza, Gelato & Pastry, Vending, including Furniture and
Tableware, too. Each area will function as an experiential hub, showcasing
cutting-edge technologies, sustainable materials and digital solutions shaping
the future of hospitality.
Saudi HORECA, organised by Semark, will focus
on finished products, featuring tastings, live competitions, demonstrations and
immersive experiences that celebrate culinary culture and excellence, including
the Salon du Chocolat — the event dedicated to chocolate and fine pastry.
Host Arabia and Saudi HORECA are more than a
trade event, but a platform of progress for the global hospitality community that
will allow operators to follow the entire journey — from concept and production
to supply and final presentation – enjoying an offer that combines business
opportunities, networking and hands-on demonstrations. -TradeArabia News Service