The fifth edition of the ‘World’s Coolest Winter’ campaign, which ran for six weeks from 16 December 2024 in the UAE's seven emirates, under the theme ‘Green Tourism’, concluded recently. During the campaign, hotel establishment revenues soared to AED1.9 billion ($517.34 million), reflecting an impressive 86.9 per cent growth compared to the fourth edition. The total number of hotel guests exceeded 4.4 million, marking a substantial 62 per cent increase, while hotel occupancy rates reached 74 per cent, officials said.