Louvre Hotels Group in the MENA Region (LHG) has announced plans to launch 1,000 additional keys in the Kingdom of Saudi Arabia (KSA) within 3 years. The strategic growth plan is part of the group’s ambitious regional goal to double its footprint in the MENA region to establish itself amongst the top 5 largest operators in the region with 120 operational and pipeline hotels by 2030.
The strategy is to focus on modern affordable hotels in primary and secondary leisure and business destinations. LHG is reinforcing its presence as a leading midscale operator with multiple hotels across most of Saudi Arabia, as well as Algiers, Amman, Tunis and Muscat to name a few. Saudi Arabia is leading the strategic expansion with the pipeline announced reinforcing the successful performance of its 16 existing hotels in the Kingdom.
The global hospitality leader’s robust project pipeline underscores its commitment to the region’s hospitality and tourism sectors with existing and new brand entries across its upscale and lifestyle hospitality portfolio. This includes Royal Tulip Hotels, Golden Tulip Hotels, Kyriad and Kyriad Hotels, Tulip Hotels & Residences and Campanile Hotels.
Dr Amine E. Moukarzel, President of Louvre Hotels MENA, said: “Our teams in Paris and Dubai have been working closely with investment partners in key markets across Saudi Arabia, Oman and Algeria to introduce compelling modern hotels that cater to the growing traveller needs in the region. Reinforcing our goals to lead the affordable hotel space, we are planning a dedicated regional office in KSA to provide focused sales, marketing and operational support to our patrons. This is a commitment to our long-term plans for the region as we work towards adding 35 per cent more rooms to go live with 10,500 keys by 2027.”