The Lux Collective has recently opened a regional office in Middle East as part of its worldwide expansion strategy. It has made some key appointments to facilitate this move. Christian Pertl has been appointed as the Global Chief Commercial Officer. He holds over three decades of experience in the luxury hotel industry. His previous portfolios included Chief Commercial Officer at Cinnamon Hotels & Resorts and in senior management positions at Hyatt International, Jumeirah and IHG. Oliviero Cassini has been appointed as the Chief Development Officer - EMEA (Europe, Middle East and Africa).