Blacklane Middle East expands all-electric, chauffer-driven fleet, with the introduction of first-class Mercedes EQS-SUVs
Luxury by TTN
On the green lane
Blacklane Middle East, the region’s leading chauffeur hailing service, has announced a tenfold expansion of its dedicated all-electric fleet, launched in March 2023. The expansion is marked by the introduction of first-class Mercedes EQS-SUVs, highlighting the region’s surging demand for sustainable transportation solutions, evidenced by Blacklane’s notable 200 per cent increase in ride volumes during the last quarter.Ahead of COP28, this strategic move aims to strengthen Blacklane ME’s service offerings and reinforce the company’s position as a leading provider of comprehensive mobility solutions across the UAE, further advancing the country’s green and sustainability initiatives. Blacklane ME’s regional expansion is complemented by a notable rise in the number of chauffeurs, particularly female chauffeurs. A total of 120 chauffeurs have successfully completed the training programme at Blacklane’s Chauffeur Training Academy. Over 50 per cent of these professionals are female chauffeurs, the company shared at a breakfast for media, and it plans to further increase their representation within the next quarter, reaffirming its commitment to diversity and inclusion. The Chauffeur Training Academy, established in September 2022, employs theoretical and simulator-based training, along with defensive driving techniques, instilling the highest standards of service, safety and etiquette. As part of Blacklane ME’s commitment to delivering impeccable experiences, guests in Dubai can now conveniently book the Mercedes-Benz EQS-SUV via the app, with the option to select “Schedule for later.” “We are witnessing an exhilarating phase of expansion in our business with remarkable tenfold growth of our dedicated all-electric fleet since March 2023. The introduction of our newest fleet member, the Mercedes EQS-SUVs, directly reflects the high calibre of services that Blacklane ME is committed to delivering,” said Nicolas Soucaille, General Manager of Blacklane ME. “Our focus on maintaining the highest standards for our chauffeurs has been exceptionally well-received by the local residents, driving unprecedented progress in a market that values sustainability as much as we do.” “Operating in Dubai, a city that champions eco-innovation, has empowered us to not only expand rapidly but also to lead the charge in sustainable luxury travel. We’re proud to be at the forefront of this green revolution, ensuring that our growth is in harmony with the region’s environmental goals,” added Soucaille. In the UAE, Blacklane ME offers enhanced services, operating a dedicated fleet and providing both on-demand and pre-booked rides in Dubai. Its services extend to other emirates, including Abu Dhabi, Ras Al Khaimah and Sharjah. Blacklane ME’s comprehensive services cater to both B2B and B2C customers, ensuring convenient and reliable transportation options. Customers can ride with ease knowing that all Blacklane rides globally are carbon neutral since, in a first for the industry, the firm offsets all carbon emissions from all journeys. Culminating a year of strategic advancements and commitment to excellence, Blacklane quadrupled its global revenues to a record €200 million ($219 million) in 2022. This news follows the recent close of Blacklane’s Series F funding round. The company raised a total of $36 million from shareholders Al Fahim Group, Gargash Group, Mercedes Benz Mobility and Sixtand also entered a strategic partnership with Sixt. In the future, Blacklane and Sixt will jointly work on expanding their footprint in international markets.