Beverly Hills, America’s famed, world-class city with village-like charm, is gearing up for increased visitation from the region this summer, with an impressive roster of new restaurants, retail and hotel expansions and renovations further enhancing its enduring appeal to Middle East travelers who appreciate and enjoy the best of everything.
As Julie Wagner, CEO Of Beverly Hills Conference & Visitors Bureau, says: “Our little city has long been a popular choice for travellers from the region, and there are a lot of synergies with cities like Dubai and Riyadh, with world-class hotels, luxury shopping and exceptional dining at every turn. Of course, at this time of year, the significantly cooler climate also has a huge appeal, making it a great time to come and enjoy all that the city has to offer, whether it’s a stroll down Rodeo Drive, alfresco dining or enjoying one of the many outdoor events and concerts that are set to take place over the coming months.
“This year, we have been thrilled to see event greater influx of new and future development in Beverly Hills than ever, which only adds to overall experience that visitors can look forward to. One example of this is the legendary Beverly Wilshire, A Four Seasons Hotel, which has undergone a robust renovation in time for summer. Designed by the iconic David Collins Studio, the guest rooms and suites offer hints of drama and old Hollywood glamour, with an inspired contemporary twist for a real taste of Rodeo Drive luxury.”
For those visiting in August, the Beverly Wilshire will also play host to a pop-up poolside concept by Chef José Avillez, the culinary genius behind Dubai’s Tasca, which was recently awarded one Michelin star in the inaugural Michelin Guide Dubai. The Portuguese chef will offer his signature contemporary spin on traditional Portuguese cuisine paired with Beverly Wilshire’s idyllic setting, ambience and iconic reputation to deliver a truly memorable “under the stars” dining experience at the Hotel’s Pool Bar & Café.
Wagner continues: “A large draw for Middle Eastern travellers is the breadth of exclusive shopping opportunities that you could only get in the world’s capital for luxury shopping. New and repeat visitors alike will be delighted by expanding selection of new boutiques, collections, and pop-ups, and – with a little advance notice – many of our retailers offer after-hours, VIP shopping and unparalleled personal styling experiences as well.”
“When it comes to accommodation, our hotels have been welcoming discerning travellers from across the Middle East for many years now, so are very understanding of guest’s needs and are well positioned to cater for them.”
Hotels such as The Beverly Hills Hotel, The Peninsula Beverly Hills, The Waldorf Astoria and L’Ermitage Beverly Hills, all offer prayer mats, Middle Eastern themed welcome amenities, and halal options on request, with The Waldorf Astoria recently implemented a dedicated Middle Eastern In-Room Dining menu option to ensure guests can enjoy a taste from home while visiting.