Seera Group, the region’s leading travel services company, have formed a strategic partnership with Klook, a world-leading travel and leisure booking platform, that will support the digital transformation and robust growth of Saudi Arabia’s tourism sector. The partnership was announced at the Arabian Travel Market 2021 in Dubai.
Seera will be the exclusive partner of Klook in Saudi Arabia, and together, the two entities will create a one-stop digital platform with end-to-end content and inventory management solutions that will support tourism and leisure activity providers in Saudi Arabia and provide an unprecedented choice of product offering for travellers to, from, and within the Kingdom.
With the new partnership, activity providers in the Kingdom will be able to connect with global marketplaces and tour distributors, enabling them to build their business, which will not only support the local tourism landscape, but also elevate Saudi Arabia’s footprint on the global tourism map. The platform will also showcase tours and activities operated by Discover Saudi, Seera’s integrated destination management company.
Fahd Hamidaddin, CEO of Saudi Tourism Authority, said: “For our partners across the Saudi tourism ecosystem, finding smart ways to connect with travellers enhances their ability to offer unique Arabian experiences to everyone eager to explore the destination.
This platform will empower our innovators, disruptors and new generation of tourism professionals to reach out to the world, tell their stories and build their businesses.”
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.