In Brief


Deutsche Hospitality expands in region

DEUTSCHE Hospitality, the leading German hospitality group with five unique hotel brands under its portfolio, plans to expand its footprint in the region by 20 hotels by the end of 2023 in key leisure destinations including Dubai, Abu Dhabi, Ras Al Khaimah, Fujairah, Muscat, Salalah, Jeddah and Riyadh.

The group’s robust global expansion plan spans across the brand portfolio including Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City, IntercityHotel and Zleep Hotels. Deutsche Hospitality is aiming to grow its overall portfolio from 120 to 700 properties by 2025. Part of its UAE growth plan includes the opening of Intercity Hotel, Dubai in 2021 and the brand entry of a Jaz in the City hotel in Dubai set to open in 2024. A perfect brand for a vibrant city like Dubai, the property is set to reflect the metropolitan lifestyle and draw upon the local music and cultural scene.


Kerzner International introduces SIRO

KERZNER International Holdings Limited, the owner of the iconic Atlantis Resort & Residences and ultra-luxury One&Only Resorts worldwide, continues to innovate with the introduction of a new hospitality experience, SIRO. Conceived with fitness and wellbeing at the core, SIRO will be an immersive lifestyle destination, blending the boundaries between hospitality, fitness, and wellness through a fresh perspective and energizing experiences. SIRO will create a collective global community of like-minded individuals who live a high-performance lifestyle passionate about driving achievement and living their fullest potential.

Beyond a physical place, SIRO will evoke a compelling anticipation of attainable peak health and inspire fitness and wellness growth for both individuals and groups. Supportive of each personal journey, SIRO reinforces the dedication needed to achieve personal goals while inviting individuals to connect deeper through shared passions, goals, and lifestyle.

The SIRO experience will offer thrilling ways to discover the destination through a variety of performance fitness activities reflective of each destination, such as cycling, sailing, hiking, boxing, climbing, kite surfing, parkour, and skiing, to name a few. SIRO will also offer streaming classes, workshops, and knowledge-sharing events.


Wyndham launches LA Quinta in Dubai

WYNDHAM Hotels & Resorts, the world’s largest hotel franchising company by number of properties with over 8,900 hotels across nearly 95 countries, announced the debut of its La Quinta by Wyndham brand in the Middle East with a new 100-room property in Dubai. La Quinta by Wyndham Dubai Bur Dubai will be centrally located in the historic Bur Dubai district.

The new Dubai property is in one of the city’s bustling commercial hubs offering easy access to leisure attractions, including the Dubai Cruise Terminal at Port Rashid, The Dubai Mall, the Dubai Frame and Jumeirah Mosque, as well as business hotspots such as the Dubai World Trade Centre and the city’s financial district.

The newly refurbished hotel will boast contemporary guest rooms and elegant interiors, combining Dubai’s traditional trading colours with a modern twist that replicates the city’s lively scene.

This hotel marks the 75th La Quinta property to open since Wyndham acquired the brand in 2018.


Revier offers Swiss hospitality in Dubai

REVIER has opened its doors for guests to experience authentic Swiss hospitality, in the heart of Dubai. Located in one of the newest locations in Business Bay, Revier is an edgy, cozy, tech-savvy and design-led space for modern travellers seeking nothing but the best when it comes to experience.

Revier will transport you to the Swiss Alps while you are still in Dubai. What makes the guest’s experience impeccably Swiss is its interiors where a great amount of detail and creativity was spent in making the hotel as Swiss as possible; from Ski-blades to the life-like cow sculptures, the contemporary Swiss dining options; every inch of Revier has a touch of Swiss ethos to it. Revier will offer a unique experience to its guests and authentic Swiss ambiance while savouring lip-smacking delicacies.