Preferred launches new sustainable hotel brand
Guided by an inherent passion to transform travel as a force for good, Preferred Hotel Group – the family-owned company that manages and operates global travel and hospitality brands including Preferred Hotels & Resorts, Historic Hotels of America, Historic Hotels Worldwide, PHG Consulting and Beyond Green Travel – has announces the launch of Beyond Green.This innovative hospitality brand debuts with a global portfolio of 24 founding member hotels, resorts, and lodges that exemplify sustainable tourism leadership. Driven by purpose, the new brand represents Preferred’s steadfast commitment to build a better and brighter future for travel in a way that also helps to protect the planet for future generations. "Never before has there been a greater need to promote a kinder and gentler way to explore our beautiful, yet fragile planet. Driven by our brand promise, Believe in Travel, which guides every decision we make as a company, we believe that now is the time to go big and be bold as we look to the future of travel," said Lindsey Ueberroth, CEO of Preferred Hotel Group, Inc. "We are humbled by the opportunity to partner with so many inspiring leaders in sustainable tourism to launch our newest brand, Beyond Green, that was built with purpose, gratitude, and respect for nature, communities, and culture." "While there may be a tendency to think of sustainability as just the latest travel buzzword, its roots are long and deep. What we are witnessing is an evolution of travel, not a passing trend," said Costas Christ. "Beyond Green is about reconnecting with our common humanity and understanding that the diversity of our cultures and different ways of life are what create the rich fabric that makes travel so enjoyable and fascinating. In that same context, nature brings inspiration and renewal to our lives. Sustainable tourism is not about giving something up, it is about gaining something more – a great vacation that it is also a force for good." With plans for strategic growth over the next 24 months, Beyond Green celebrates its launch in collaboration with 24 inspiring founding members located across 15 countries, including &Beyond Bateleur Camp (Masai Mara National Reserve, Kenya), Ashford Castle (Co. Mayo, Ireland), Borgo Pignano (Tuscany, Italy), The Brando (Tetiaroa, French Polynesia) and Wilderness Safaris Bisate Lodge (Volcanoes National Park, Rwanda).