CLOVER Hotels & Resorts, an upmarket leisure brand in Dubai, is participating in this year’s Arabian Travel Market (ATM) with the sole purpose of tapping potential clients as the group has ambitious expansion plans.

One of the group’s main properties, Clover Creek Hotel Apartments Deira, showed 30 per cent more growth in occupancy levels in the first quarter of this year compared to the last.

Samer Homsi, general manager North Region Clover Hotels & Resorts, said: “Clover is a dynamic brand and has grown not only locally but across the region and beyond. By participating in exhibitions such as ATM, that provides us an ideal platform to promote our offerings, we will solidify our presence with potential trade partners, travel agencies and tour operators.”

He added that the group is already witnessing strong interest from GCC, European, Asian, Russian and Chinese travellers who are not only driven by the business but the leisure sectors as well. The group constantly strives to enhance its product offerings that have helped it stay ahead of competition and retain business as well.

Homsi concluded: “Keeping an eye on the travel trends of Middle East, we have formulated policies that have helped us grow in double digits. Thus we are very optimistic that this year’s ATM will assist us in unlocking the tourism potential within the global inbound and outbound tourism professionals.”