THE StayWell Hospitality Group has confirmed its participation in the Arabian Travel Market (ATM) this year, joining the sales and marketing team of its flagship five-star hotel in Dubai, the Park Regis Kris Kin Hotel Dubai.

Speaking about the group’s plans for expansion in the region, Simon Wan, CEO of the Australia-based group said, ìWe consider ourselves a long term player in the market and wish to broaden our hotel network in the region. We are interested in all the prime destinations to expand not only our Park Regis brand but also to introduce our mid-range Leisure Inn brand.

The GCC market is buoyant at the moment and this should continue. The UAE’s tourism industry too holds great potential for growth. There is something unique about the region which needs to be further promoted.

Wan... great potential for growth in the Middle East, (above) The pool at Park Regis Kris Kin Hotel

Scott Butcher, general manager, Park Regis Kris Kin Hotel Dubai, added: ATM is the perfect platform for business and provides excellent opportunities to promote our hotel. We are truly excited about having our own independent booth with our parent company. This will enable us to showcase our latest offerings and facilities to the global tourism industry and will give us a great exposure.

During the four-day event, StayWell Hospitality Group will promote both its brands and existing and upcoming properties while Park Regis Kris Kin Dubai will primarily highlight its new facilities and offers. Butcher said, We have recently launched many exciting features that we are looking to promote during ATM. These include the exclusive Burj Executive floor where guests can enjoy and array of special privileges and benefits. Another addition is our signature restaurant Kris. It is an impeccable combination of culinary brilliance and sensual pleasures offering breath-taking 360 degree views of Dubai and variety of exotic cuisines inspired from the ancient spice trail (from China to Arabia).

In addition, the hotel will roll out its summer offer that is designed to attract families with its excellent benefits.