HOSPITALITY Management Holdings (HMH) is on the road to a robust 2012 and will be unveiling an exciting array of projects, products and summer offers during the Arabian Travel Market (ATM) in addition to promoting its existing properties.

Michel Noblet, president & CEO, HMH, said, “We are in the process of finalising some fantastic new projects that will give us access to fabulous new destinations such as Iraq. We will also be showcasing several upcoming properties that will be a great addition to our collection of hotels and would greatly boost our presence and offering across the Middle East and Africa.

“These include our most prestigious address The Ajman Palace that is a heritage resort with a modern spirit set on a private beach. Featuring 243 rooms, the luxury five-star hotel offers one of the largest and most impressive ballrooms in the Northern Emirates as well as state-of-the-art meeting facilities and unique dining and leisure options.”

The group has a number of other significant openings coming up in 2012 that will add about 1,200 keys to its existing room supply in the region.

HMH has experienced tremendous growth since its inception in 2003 and has emerged as a key player in the Middle East hospitality sector.

Noblet stressed, “We are in the process of finding new markets and setting new targets. The challenge has always been to continue expansion without losing the core values associated with our brands such as ensuring an alcohol-free, safe and family-friendly environment. Improved hotel performance in destinations such as Dubai and Saudi Arabia has encouraged developers and investors to look at new opportunities that have given us fresh impetus.”

There is no question that the turmoil in countries such as Yemen, Egypt and Syria has had a dampening effect on business in the region and a massive impact on development but this has not wiped out the optimism of HMH. Noblet believes there has been a remarkable rebound for the UAE which is the most fertile ground for any new hotel development. “The most important today is to regain the confidence of travellers by reassuring them of a liberal, democratic and safe Middle East. The momentum is definitely good for Dubai with the return of business and leisure travellers.”

Standing firm on its strong foundation, HMH is ready to build on its success. Noblet said, “Looking ahead, our strategy is to capitalise on the opportunities available.  There is a huge potential of growth for our brands. We are aggressively tapping all avenues for generating more revenue – from ‘word of mouth’ to ‘word of mouse’. Strong marketing initiatives, a powerful central reservation system, strategic brand affiliations and launch of innovative loyalty programs are all geared to maximize revenue and profitability for our owners and associates while delivering the best value to our customers and widening our brand appeal.”