IN its tenth year, the Millennium Hotel Abu Dhabi returns to Arabian Travel Market in force, with the aim of taking its product to more customers than ever.

“We are on track with the strategy set by Abu Dhabi and the Abu Dhabi Authority for Culture and Heritage and in tune with today’s travellers by introducing our brand to essential corners and renewing our efforts to promote our property and the UAE as a destination,” says Ruprecht Schmitz, the general manager of the Hotel.

“To continue to create awareness, Millennium’s participation in ATM provides the perfect tool for us to support the tourism industry and Abu Dhabi, which is home to a variety of tourist attractions, cultural landmarks, natural beauty, archaeological sites as well as rich history and this makes it the world’s fastest growing market,” elaborates Schmitz.

The hotel is generating plenty of growth, according to a press statement, and ATM is expected to help its management go from strength to strength. Accordingly, the hotel’s key employees will network, liaise with partners, sell product and identify new opportunities by making new contacts with owners and investors.

“Our participation in ATM in past years was extremely successful as we achieved substantial mileage with respect to the promotion of the Millennium which is a testimony to the strength of our high brand visibility as well as the hotel’s status as an emerging hub and an essential venue for travel,” he adds.

“We believe that every initiative should start with an insight into people’s needs, desires and inspirations and therefore, we apply all possible methods that best answer our guests’ needs, so that we are successfully able to explore, understand, analyse and predict our guests’ needs. Millennium Abu Dhabi rolls into one all elements a guest may be looking for during his stay,” Schmitz concluded.