ROTANA Hotels Management Corporation, one of the leading hotel management companies in the Middle East and North Africa, has agreed to sponsor the pre-event registration process and the onsite registration area at the show, for the fifth consecutive year.

“Rotana is a dynamic hospitality brand with ambitious expansion plans, having already grown from two properties in 1993 to 70 by the end of 2012. Clearly Rotana understands the value of brand strength and brand loyalty,” said Arabian Travel Market’s (ATM) Mark Walsh.

The agreement is an exclusive sponsorship opportunity with high brand visibility on all registration collateral material as well as high impact onsite exposure including registration staff in Rotana-branded uniforms.

Omer Kaddouri, chief operating officer of Rotana, said: “Our overall objective is consistent with previous shows, to strengthen our regional presence and to support our expansion plans. Aligning our brand with a premier event such as ATM provides an ideal positioning platform for Rotana to communicate with its trade partners.”